“Yung Static” Case Study
Before we started working together, Yung Static was just starting to drop his music publicly. The songs were there. The sound was there. But the content? Not consistent. Not built for the platforms. He was making real music — but barely getting heard.
That changed fast.
We didn’t change his music.
We changed how the world saw it.
I built a strategy that aligned with his voice, his aesthetic, and the audience we knew was out there. It wasn’t about chasing trends. It was about creating a presence — something that made people stop, watch, and remember.
Every clip we posted had intention. Performance cuts felt raw and real. The behind-the-scenes content gave people context. The visuals finally matched the level of the music.
In just a few weeks, we cracked 1 million views.
Comments turned into conversations. TikToks weren’t just being watched — they were being saved, shared, and played again. His TikTok profile stopped looking like a random artist page and started looking like someone to keep an eye on. This wasn’t luck. It wasn’t a viral fluke. It was a structure, executed right.