“Verdy Channel” Case Study

Verdy Channel had always wanted to expand her content to short-form platforms like TikTok but didn’t know where to start. She had a solid presence on other platforms but was unfamiliar with TikTok’s unique requirements and approach.

When we started working together, she had no experience with TikTok, but her desire to grow and broaden her brand was clear. I guided her through the entire process, teaching her how to optimize her content for the platform, leveraging its features, and staying aligned with community guidelines. We focused on creating engaging, shareable content that connected with TikTok's audience while maintaining her authenticity.

It didn’t take long for her confidence to grow — and so did her results.

Each week her views increased, engagement got stronger, and her brand finally had a new space to breathe and connect with the right audience.

Week 1 – Setup & Direction
We built the foundation: optimized her profile, defined her content categories, and mapped out a structure that matched both her strengths and TikTok’s algorithm.

Week 2 – Strong Start
We hit the ground running with consistent uploads. Early videos started gaining traction, and we identified content patterns that showed real potential.

Week 3 – Doubling Down
With early momentum in place, we leaned into what worked — posting more of the winning formats and increasing volume to build on engagement.

Week 4 – Real Growth
Her content found its rhythm. Views increased, interactions picked up, and Verdy started growing a loyal audience — all with content that felt true to her.

Verdy’s first month on TikTok was all about finding her rhythm — and she did exactly that. From setting up the basics to consistently posting and building momentum, she made real progress fast.

Her content started to feel effortless, her audience began responding, and she quickly shifted from testing to actually growing.